“I wanted to fully immerse myself in a research opportunity during my time at UW, and this one really caught my eye because it’s so relatable,” says Lily Stratman, a junior biology major from Marshfield, Wisconsin.

In her work as a student intern with the study, Stratman spends an average of five to six hours a week tracking the social media activity of participants and coding what she finds based on a multitude of categories and factors. This coding, coupled with survey and interview responses, may help researchers determine to what degree online activity predicts offline behavior.

Research at the University of Wisconsin–Madison drives innovation, saves lives, creates jobs, supports small businesses, and fuels the industries that keep America competitive and secure. It makes the U.S.—and Wisconsin—stronger. Federal funding for research is a high-return investment that’s worth fighting for.

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This article was posted in Research.